Media Management. A Comparative Analysis of European and American Systems
Bogusław Nierenberg
Stron: 216
Dział: nauka o mediach
ISBN: 9788323339908
Wydanie drukowane |
|
|---|---|
|
Najniższa cena z ostatnich 30 dni: 41,58 zł
Pozycja dostępna
|
A book can be both a good academic manual and a source of knowledge for practitioners – the media employees (especially managers). The author skillfully combines various conventions making a basically scholarly work also a clearly formulated quick reference for a wide audience.
Prof dr hab. Beata Glinka, Warsaw University
Bogusław Nierenberg
UNIWERSYTET JAGIELLOŃSKI, 2016
Dział: nauka o mediach
Stron: 216
ISBN: 9788323339908